Technical expertise at the core
Mechanical engineering, electrical engineering and software development help us understand complex technologies — not merely describe them.
Industrial B2B marketing · Based in Germany
Your full-service marketing partner in Europe.
We help industrial manufacturers from China, Taiwan and the Special Administrative Regions build their presence in Europe. Our team combines engineering, software development, international sales and marketing experience to deliver websites, campaigns, catalogues, logistics and trade fair support — all through one partner.
Websites & digitalMarketing & printEuropean trade fairs
5 languages · real people
English · German · French · Italian · Spanish
The expertise behind LiPa
Engineers, developers and business specialists. One team.
Not just a marketing agency: practical experience across the technical, commercial and operational sides of industrial projects.
Engineering
Mechanical and electrical engineering, complex products and technical requirements.
Software & web
Professional web development, custom software and digital solutions.
Sales & marketing
International industrial sales, B2B communication, design and content.
Production & events
Print production, logistics, European exhibitions and on-site coordination.
Europe, in your customers' language
One partner.
One partner.
Five languages.
Our multilingual team works in English, German, French, Italian and Spanish — helping you communicate with European customers across websites, campaigns, technical catalogues and trade fairs.
- ENEnglishBusiness English
- DEGermanDeutsch
- FRFrenchFrançais
- ITItalianItaliano
- ESSpanishEspañol
Human expertise. Not just AI translation.
Our employees and language specialists develop, adapt and review content themselves — with attention to technical accuracy, the right tone and European customer expectations.
EUROPEAN COMMUNICATION
Five languages · Marketing services across Europe
Why LiPa
Experience in technology. Experience in execution.
Our team brings real-world experience in mechanical and electrical engineering, software development, industrial sales, web design, marketing, print and trade fair projects. We know the work behind the services we offer.
That means technical products are understood, commercial goals are considered and creative work is connected to practical delivery — with a single team coordinating the details.
International industrial experience
Experience in technical sales and working with Chinese industry connects your products with European business expectations.
Web, marketing & design know-how
Hands-on experience in website development, digital content and visual communication — with web design as a particular strength.
Beyond the screen
Print, logistics and trade fair support are part of our practical service experience, not simply services passed on without coordination.
What we do
One partner. Every part of your presence in Europe.
A new website, a European campaign, a printed catalogue or an entire trade fair project: choose a single service or let us coordinate the complete package.
01 / Our strongest speciality
Websites & digital solutions
Web development is one of our biggest strengths. We build fast, professional, multilingual websites that showcase industrial products, explain technical details and turn European visitors into potential customers. Every solution is tailored to your products and goals.
- Custom website design
- Responsive development
- Technical product pages
- Multilingual websites
- SEO & performance basics
- Updates & ongoing support
Specialist web development by LiPa Website Design.
industrial-website.example
ENGINEERING
SolutionsTechnologyContact
Industrial technology
Precision.
Clearly presented.
Clearly presented.
An example of a clean product-focused digital experience.
Product overviewTechnical detailsClear contact pathways
Illustrative layout concept · Not a customer reference
Beyond web design
Marketing. Design. Production. Trade fairs.
Four equally practical ways to support your business in Europe — independently or together.
02 / DIGITAL
Digital marketing & content
Reach the right European audiences through industry-focused content, multilingual communications, social media and targeted B2B campaigns. We help position your products where potential customers look for solutions.
Discuss marketing03 / PRINT
Graphic design & print media
Professional product catalogues, technical brochures, flyers, company profiles and branded materials for sales teams and exhibitions. Designed to communicate complex technology clearly and consistently.
Discuss print & design04 / DELIVERY
Production & logistics
From approved designs to physical materials in Europe: we coordinate local production, suppliers, shipping and delivery. Your brochures, display graphics and trade fair materials get where they are needed.
Plan production05 / EXHIBITIONS
Trade fairs & on-site support
Prepare for European exhibitions with booth concepts, printed materials, event logistics and agreed hands-on support. We can also represent or assist your team at the trade fair itself.
Discuss a trade fairA closer look at our website expertiseFast · Clear · Multilingual · Maintainable
STRATEGY
Structure that works
Simple navigation, product hierarchy and clear calls to action.
TECHNOLOGY
Built for performance
Lean code, responsive layouts and careful implementation.
LANGUAGES
Communicate locally
European-market content and multilingual presentation.
CONTINUITY
Made to evolve
Ongoing support as your products and business grow.
Need everything handled? From the first concept to production, delivery and on-site support, we can coordinate an integrated European marketing project. You can also book any service individually.
Plan a project →
Industries we serve
Built for industrial B2B.
We work with complex products and technical markets, combining industry understanding with the communication and practical support needed to reach European customers.
Machine tools & manufacturing
CNC machines, production equipment and industrial machinery.
Automation & robotics
Industrial automation, production systems and robotics.
Precision components
Spindles, drives, tooling and engineered mechanical parts.
Measurement & technology
Metrology, electronics and specialist engineering solutions.
How we work
One contact. A clear process.
Every project is different. Whether you need a single marketing asset or a fully coordinated exhibition and launch, we make responsibilities and next steps clear.
STEP 01
Understand
We learn about your technology, customers, priorities and objectives.
STEP 02
Plan & create
We develop content, design, digital solutions or exhibition materials tailored to your market.
STEP 03
Coordinate & deliver
We manage agreed development, print production, logistics and on-site services.
STEP 04
Support & expand
We remain available for website updates, further marketing and future events.
Part of the LiPa Group
Connected expertise. One family.
LiPa International Marketing draws on the engineering, digital and creative capabilities of the LiPa Group to deliver coordinated industrial B2B marketing services.
LiPa International Marketing
Full-service B2B marketing in Europe: websites, campaigns, print, logistics and trade fair support for industrial manufacturers.
LiPa Website Design
Professional website development, CMS solutions and custom digital products.
Visit LiPa Website Design ↗LiPa Music Services
Music services, artists and live-event solutions.
Visit LiPa Music Services ↗
Let's work together
Let's build your European presence.
Tell us about your company, your products and your goals. Whether you need a professional website, a marketing campaign, catalogues or turnkey trade fair assistance, we will help you find the right approach.
Based in Germany · Working with industrial partners internationally
Our primary contact channel
WeChat
Open WeChat app ↗
Scan our QR code or search for our WeChat ID to connect with us.
LiPaInternationalApp link availability varies by device. If it does not open, use the QR code or search for LiPaInternational in WeChat.
Built for the industry. Ready for Europe.